Since our launch in 2017, we have stood by our promise “reaching for the goodness”, this is what we believe in. Enhancing the quality of life for our consumers by delivering quality products and exceptional service to our business partners. We are an international consumer goods company (FMCG) with an established range of brands across Africa, Middle East, Europe & Americas in a short span of time. As a subsidiary of world-renowned HSA Group, building trust and long heritage is the core of our business values. Our sense of responsibility towards the community has led us to source our products from our Group companies and third party factories equipped with the latest manufacturing technologies with ISO, HACCP, SAP, and GMP certifications.

What drives us

NuStar offers diversified products and brands to several markets, it requires good understanding of consumer needs, that is why we are driven by three key elements; our purpose, our foresight and our school of thought.

Our purpose

To simplify the everyday life of consumers, shareholders, and associates through transparency, honesty, and quality products; our main job focuses on:

  • Source with Care
  • Serve with Passion
  • Create Gain and Value
  • Enhance and Enrich

With these focal traits, we settle for nothing less than excellence; it is not just a mission, it’s a mantra.

Our foresight

Establishing NuStar as a strong name, customer-centric company that operates under a core focus of consumer products, offering a new taste for life.

Our school of thought

To make meaningful contributions to consumers, stakeholders, and members of our community with an ingredient of excellence, which is the main key of our mission, vision and strategy.

NuStar is a remarkable and fortunate company to have talented and committed people, a wealth of iconic brands and enduring partnerships with loyal suppliers and customers. With these, we believe we have set the foundation for sustainable growth and long-term success. 

NuStar offers high quality products under leading brand names that have succeeded in penetrating several global markets, it was a result of fulfilling consumer needs with satisfactory value.